Taking the final stages of this Ikea Instruction booklet, using all the same equipment but breaking down some crucial, intentional information, completely transformed the outcome.
The buyer clearly wanted a chest of draws at the end of the 'map' or 'making' journey..not a DogHouse. The Reader is trusting the manufacturer, "author" of the text to deliver what they intended..but translating information in a relative manner, ie "i'll make of it what i will", can end in caos?